Li Lai is the founder and editor-in-chief of Mediaversity Reviews, a website that scores TV and films based on diversity. She is a Rotten Tomatoes critic and has been featured in Variety, The Verge, CBC Radio, Chicago Tribune, and other outlets. During the day, she works as the Senior Director of Content at Common Sense Media, where she helped create a new "Diverse Representations" rubric and applies it across a back catalog of over 45,000 media reviews. She has spoken at venues such as Adweek Europe and shared her expertise with internal teams at Lionsgate, Think with Google, and the Producers Guild of America. Passionate about making entertainment media more inclusive across all channels, her work has won industry recognition by Makers & Shakers Awards, Fast Company's Innovation by Design Awards, WebAwards, London's Design Museum, and more.